2200 E Franklin Ave, Minneapolis, MN Mon–Sun: 11am–11pm

Cookie Policy

Last Updated: June 24, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at luce-food.rest and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about the technologies we use. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services.

If you have any questions about this Cookie Policy or our data practices, please contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies are set by the website you are visiting (known as "first-party cookies") or by third-party services operating on that website (known as "third-party cookies"). Cookies can be either "session cookies," which are temporary and expire when you close your browser, or "persistent cookies," which remain on your device for a set period of time or until you manually delete them.

2.1 How Cookies Work

When you visit luce-food.rest, our web server sends a small file to your browser, which stores it on your device. Each time you return to our website, your browser sends this file back to our server. This allows us to recognize your device, remember your preferences, and deliver a more personalized experience.

In addition to cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track user behavior and email open rates.
  • Local Storage: A method of storing data in your browser that persists beyond a single session.
  • Session Storage: Similar to local storage but data is cleared when the browser session ends.
  • JavaScript Tags: Code snippets that collect data about your interactions with our website.

3. Types of Cookies We Use

Pizza Luce uses the following categories of cookies on luce-food.rest:

3.1 Strictly Necessary / Essential Cookies

These cookies are required for the fundamental operation of our website. They enable core functions such as security, network management, and accessibility. Without these cookies, the website cannot function properly, and they cannot be disabled.

Essential cookies do not store personally identifiable information and are not used for marketing purposes. Examples include cookies that remember items in your online order cart, maintain your session while you are logged in, and prevent fraudulent activity.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the structure, content, and performance of luce-food.rest. We use these cookies to measure traffic sources, track which pages are most visited, and understand how users navigate through our site.

The primary analytics platform we use is Google Analytics, provided by Google LLC. The data collected through Google Analytics is aggregated and anonymized where possible.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, personalized features. For example, these cookies may remember your preferred location, your language settings, or items you have previously viewed on our menu. These cookies are not used for advertising purposes.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are relevant and engaging for you. They track your browsing activity across websites and allow us and our advertising partners to show you targeted ads based on your interests. These cookies may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

We use Google Ads and may integrate with Meta (Facebook) Pixel for retargeting and advertising purposes.

4. Specific Cookies Used on luce-food.rest

The table below provides detailed information about the specific cookies currently in use on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users and sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the amount of data recorded by Google on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. Advertising 90 days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 90 days
_fbc Meta (Facebook) Stores the last click attribution information from Facebook ads. Used to track conversions from Facebook ads. Advertising 90 days
PHPSESSID Pizza Luce (luce-food.rest) Preserves user session state across page requests. Essential for maintaining your session while using our website and placing orders. Essential Session
cart_token Pizza Luce (luce-food.rest) Stores your shopping cart contents so that items are not lost when you navigate between pages or leave and return to the site. Essential 30 days
csrf_token Pizza Luce (luce-food.rest) Security cookie that helps protect our website and users against Cross-Site Request Forgery (CSRF) attacks. Essential Session
user_location Pizza Luce (luce-food.rest) Remembers your preferred restaurant location or delivery address to provide a more personalized ordering experience. Functional 6 months
cookie_consent Pizza Luce (luce-food.rest) Stores your cookie consent preferences so that we do not ask for your consent on every visit. Essential 1 year
lang_pref Pizza Luce (luce-food.rest) Remembers your language preference to deliver content in your chosen language on subsequent visits. Functional 1 year

5. Legal Basis for Using Cookies

As a business operating in the United States, our use of cookies is governed by applicable U.S. federal and state laws. Specifically:

  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): California residents have specific rights regarding their personal information collected through cookies, including the right to know, the right to delete, and the right to opt out of the sale or sharing of personal information. If you are a California resident, please review our Privacy Policy for more information about your rights.
  • Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding online advertising and disclosure, including transparency about our use of tracking technologies for behavioral advertising.
  • Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13.

For essential cookies, our legal basis is our legitimate interest in operating a functional and secure website. For analytics, functional, and advertising cookies, we rely on your consent, which you provide by accepting cookies through our cookie consent banner.

6. Third-Party Cookies and Services

Some cookies on luce-food.rest are placed by third-party services that we use to enhance our website and marketing efforts. We do not control these third-party cookies and recommend reviewing the privacy and cookie policies of these providers directly:

6.1 Google LLC

We use Google Analytics and Google Ads, which are services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

6.2 Meta Platforms, Inc. (Facebook)

We may use the Meta Pixel (formerly Facebook Pixel) to track conversions from Facebook ads and to build targeted advertising audiences. This service is provided by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). There are several ways to manage your cookie preferences:

7.1 Cookie Consent Banner

When you first visit luce-food.rest, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update these preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types, or alert you when a cookie is being placed. Please note that disabling cookies through your browser settings will affect all websites you visit, not just ours.

Here are instructions for managing cookies in the most popular browsers:

  • Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. Visit Google Chrome Help for detailed instructions.
  • Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. Visit Firefox Support for detailed instructions.
  • Apple Safari: Go to Preferences > Privacy > Cookies and website data. Visit Apple Safari Support for detailed instructions.
  • Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data. Visit Microsoft Edge Support for detailed instructions.
  • Opera: Go to Settings > Advanced > Privacy & Security > Site Settings > Cookies. Visit Opera Help for detailed instructions.

7.3 Mobile Device Settings

On mobile devices, you can manage your cookie preferences through your device's privacy settings or within the browser settings on your mobile browser. Additionally, most mobile operating systems provide advertising ID management tools:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track."
  • Android: Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."

8. Opt-Out Tools for Specific Services

In addition to browser settings, you can use the following dedicated opt-out tools provided by our third-party partners:

8.1 Google Analytics Opt-Out

You can prevent Google Analytics from collecting data about your visits to our website by installing the Google Analytics Opt-out Browser Add-on:

8.2 Google Ads Personalization Opt-Out

You can opt out of personalized advertising from Google by visiting the Google Ads Settings page:

8.3 Meta (Facebook) Ads Opt-Out

You can control the information that Facebook uses to show you ads by visiting your Facebook Ad Preferences:

8.4 Network Advertising Initiative (NAI) Opt-Out

The Network Advertising Initiative provides a tool to opt out of interest-based advertising from multiple participating companies:

8.5 Digital Advertising Alliance (DAA) Opt-Out

The Digital Advertising Alliance's YourAdChoices tool allows you to opt out of interest-based advertising from participating companies:

9. Impact of Disabling Cookies

While you have the right to disable cookies, doing so may have a significant impact on your experience when using luce-food.rest. Below is a summary of what may happen if you disable each category of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website will not function properly. You may be unable to place orders, log in to your account, or complete transactions. Shopping cart functionality may be lost. These cookies cannot be disabled while using our website.
Analytics Cookies We will not be able to understand how you use our website. This means we cannot improve our website based on user behavior. Your experience will not be directly affected, but our ability to enhance services over time may be limited.
Functional Cookies Your preferences such as saved location, language settings, and previously viewed menu items will not be remembered between visits. You will need to re-enter this information each time you visit our site.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads repeatedly, and the effectiveness of any promotional offers we run may be reduced.

10. Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, luce-food.rest does not currently alter its data collection and use practices in response to DNT signals from your browser. We will update this policy if a widely recognized standard is established.

California residents may also use the Global Privacy Control (GPC) signal. We are working to honor GPC signals in accordance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

11. Children's Privacy

Our website luce-food.rest is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13 years of age. If you believe that a child under 13 has provided us with personal information through our website, please contact us immediately at [email protected], and we will take steps to remove such information and terminate any related accounts or tracking.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes in our business practices. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through our cookie consent banner or by other means.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of luce-food.rest after any changes to this Cookie Policy will constitute your acceptance of those changes to the extent permitted by applicable law.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the information below:

Pizza Luce

We aim to respond to all cookie-related inquiries within 30 business days. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please specify this in your communication so we can process your request appropriately.


This Cookie Policy was last updated on June 24, 2026, and applies to the website luce-food.rest operated by Pizza Luce. This policy is intended for users accessing our website from the United States and is governed by applicable U.S. federal and state laws, including but not limited to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act.